Samantha Loveday
Director of Strategy & Engagement
Samantha joined Tapping House in 2024. She leads our fundraising and marketing activities and plays a key role in shaping and delivering the Hospice’s strategy for sustainable income and engagement – supporting all areas of funding so more families can access end-of-life and bereavement care.
With over 20 years’ experience in the charity sector, Samantha has held senior leadership roles across health, education and children’s services. She has directed major fundraising campaigns and capital appeals and advised national charities and hospital trusts on building sustainable income. Alongside her fundraising expertise, she has broad organisational leadership experience, guiding high-performing teams through periods of growth and change.
Samantha is passionate about bringing people together – inspiring donors, empowering volunteers and supporting colleagues to be ambitious and creative.
Outside work, she enjoys yoga and time with her twin boys.